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Samsung Re:Frame at ArtTO 2025

Interactive Digital Out-of-Home Activation

Year
2025
Role
Creative Technologist

Demonstrating The Samsung Frame's capabilities as both a TV screen and an ambient art piece, the Samsung Re:Frame installation showcased the product line's features through an immersive video demonstration. Working with Shuffle Media and Cheil Canada, the team developed a three minute synchronized show. The Premiere ultra-short throw projectors filled in the gaps between The Frames and produced a projection that bled across all of the screens.

Samsung ReFrame, photo 1 of 4 Samsung ReFrame, photo 2 of 4 Samsung ReFrame, photo 3 of 4 Samsung ReFrame, photo 4 of 4

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What I do

I help agencies and brands turn ambitious ideas into interactive experiences that work in the real world, on time and on the show floor.

  • Brand activations: Interactive installations for events, trade shows, sports and retail, for clients like Google, Shopify, Intel and Molson Canadian.
  • AI experiences: Generative AI installations built on Gemini and Imagen, such as Google Cloud's Infinite Nature and Infinite Fleurs.
  • Hardware and prototyping: Microcontrollers, LEDs, sensors, multi-touch, robotics and fabrication, from a quick proof of concept to a build that survives a crowd.
  • Technical direction: Scoping, architecture, working with fabricators and vendors, leading developers and mentoring teams through to install.

I'm based in Toronto, work remotely and travel for installs. I'm available for contract and freelance projects. Tell me what you're planning.

Have a question, feedback, or just want to say hello? I'm always happy to connect. You can find me here:

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Experiments

Personal R&D: things I build to learn a new chip, tool or technique. Work in progress, with the code on GitHub.

In progress 2026

ESP32 Rive Player

Interactive Rive animations on a microcontroller touchscreen

  • Microcontrollers
  • Creative Coding

Plays Rive animations on a 720×720 touchscreen driven by an ESP32-P4, a microcontroller with no GPU. It supports state machines, touch, text, layouts and sound, so interactive Rive designs can run on a small, low-cost display.

View on GitHub
In progress 2026

PocketStream

Live video from TouchDesigner to a microcontroller display

  • Microcontrollers
  • Video Streaming

Streams live video from TouchDesigner, OBS or ffmpeg to a 720×720 display driven by an ESP32-P4. The board receives a standard RTSP stream over Ethernet and decodes it in software, turning a small, low-cost screen into a display any video tool can drive.

View on GitHub

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